Public Relations: Emerging Trends in 2020
From media presence to crisis managing, these are the to main things a PR does. We have moved so much towards the new trends and technology when it comes to Media Industry. And, nowadays its is mandatory to have a Public Relation Strategy to keep your business moving.
The PR trends have changed a lot with time and technology. Since, the entry of digital and social world, public relations play a vital role in creating online presence. There have been many additions to the trends this pandemic as most of the businesses are working just because they have strong strategies. So, talking about emerging trends in 2020, let’s discuss some points.
1. Relevant Information
Gaining audience’s trust to your information is very important. If your target audience do not trust you, there is no point of story writing. Due to the increase of fake news, audiences are losing faith in brands. Researching briefly and proofreading your content is important to establish the reputation in the market.
2. Influencer Marketing
Lately, partnership/collaborating with bloggers and influencer over the social media to increase your product/brand reach to the customer have significantly increased. Brands contact the influencer on Instagram/facebook and ask them to promote their brand and create awareness. This type of marketing is mostly preferred in today’s era.
3. Content Marketing
Content Marketing is not the only technique on PR but, the key element of PR Strategy. Content is the king of all your strategy. Good and relevant content helps build your brand reputation and educate the audience about the product. Originality and creativity are the most important point your customer looks for and grabs their attention.
4. Personal Branding
Creating PR Campaigns and promoting them will not only give your brand a media presence but it will also make you a good personality. Employers, outside experts and people will recognize you which will promote you and help you grow in the industry.
5. Multi-tasking
The job of public relation executive/officer is not only to handle campaigns and making strategies but also to communicate with content writer, advertiser, communists, media person and many more person. So, the tasks of PR is to Multi-Task and get the work done on time to maintain the trust and reputation in the market.
From a recent news we can see how PR have evolved and how people use PR Stunts to gain publicity.
Three days ago, Singer Neha Kakkar and husband singer-actor Rohanpreet Singh posted a photo on their social media handles showcasing the former baby bump while husband holding and posing for a happy picture. Many celebrities congratulated them and the picture crashed all over the internet.
After a day, it turned out that it was a PR stunt for their upcoming song named ‘KhyaalRakhyaKar’ and it was the poster of that particular movie.
Refer to the link to know the whole story: https://www.dnaindia.com/bollywood/report-khyaalrakhyakar-netizens-slam-neha-kakkar-rohanpreet-singh-for-using-pregnancy-as-publicity-stunt-for-new-song-2862987
